W Hollywood, Los Angeles, CA

Development Services


At PowerPlay, we believe in getting involved in the development at an early stage of the offering design. Although we are not developers or master planners ourselves, we provide a range of development services, which are as critical as any other factor to the ultimate success of a project. We represent the informed, research-driven voice of your buyers and we offer the necessary experience to translate buyer psychology, needs, and desires into an actionable development direction. The results include developments that successfully become vibrant communities and product offerings which are ideally aligned to the desires of the future marketplace.

 

Program oversight

The single biggest contributor to project delays, in our experience, is the lack of a truly integrated project plan covering …more

 

Phasing and micro-phasing

Once upon a time, development phasing was pretty straightforward, unless there was a commercial component to be balanced against residential. …more

 

Customer driven design

We suspect that we have collectively reviewed more good, bad and ugly floor plates, floor-plans, financial and amenities packages and other soft offerings than most people would ever care to. But this is where the our input ends, not where it starts. …more

 

Economic analysis

In some cases we are only asked to provide sales revenue …more

 

Sales mix, revenue and absorption forecasting

Too many projects get too far down the track without adequately and accurately addressing the question of …more

 

Masterplan refinement

We are not developers or master-planners. If you need hard-core development services support, we have worked with some of the best and will be happy to make an introduction to people who do great work and who speak our language, so you can be confident you are getting an integrated solution.

…more

 

Envisioning

Imagine if everyone who had an interest in your community were pulling together in order to make the project a success. Developers. Architects. Land planners. Course designers. Sales people. Everyone. …more

 

Feasibility Analysis

Typically completed before the design stage, Feasibility Analysis is all about optimizing and locking-down the parameters of your project before you …more

 

Highest and Best Use Planning

Typically completed after land acquisition but before you define your Land Plan, a Highest and Best Use Study is all about narrowing down your options so you can identify what is most strategic for you and what you should plan for. …more

 
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