Erika Alm

Principal

One of PowerPlay Destination Properties’ partners, Erika is focused on business development and project leadership focused to Hawaii and California. In the past 7 years, Erika has brought in several large scale masterplan developments and urban projects, leading teams to deliver a steady pace of sales at $200M annually. Under her leadership, one of the projects located on Maui has lead the market in sales achieving over 70% market share in $3M+ category, while another property has increased annual sales volume by more than double.

Prior to PowerPlay, Erika was Senior Vice President Global Sales for Playground, a division of Intrawest. During 2008 and 2009 she was solely responsible for delivering over $500M of closings at a project based out of Maui, Hawaii, which had firm pre-construction contracts written prior the US market downturn.

Erika’s sales leadership experience spans multiple countries and industry sectors including the Australia, Japan, UK, Switzerland, France, Mexico, Bahamas, and across North America. She has held roles representing sales, business development, and client services spanning entertainment, communications, technology, and real estate sectors.

Erika grew up in a real estate development family in Vancouver, and before joining the real estate sector grew her experience working in sports management, and the technology agency business, holding sales, business development, and client services positions at Microsoft Corporation, Blastradius, Columbus Group, and LANG & Associates. She has worked with NIKE, Procter & Gamble, DirecTV, IBM, Coca Cola, Samsung, and Kodak among other global brands while working in sports marketing and worked with such associations as the PGA, HHL, International Olympic Committee, Canadian Olympic Association, the US Olympic Committee, as well at the 1996 Atlanta Summer Games, 1998 Nagano Winter Games, and 2000 Sydney Sumer Games.