Erika Alm


One of PowerPlay Destination Properties’ partners, Erika is focused on business development and project leadership. Drawn to working with dynamic and complex projects with energetic team-focused cultures. At PowerPlay, Erika has brought in several large scale master plan and urban projects in California and Hawaii, and leads teams delivering a steady pace of sales at over $150M annually. Under her leadership, PowerPlay’s Hawaii project has lead the market in sales and achieved over 70% market share in $3M+ category, while more than tripled the achieved average price per square foot and doubled the achieved average price.

Prior to PowerPlay, Erika was Senior Vice President Global Sales for Playground, a division of Intrawest. During 2008 and 2009 she was solely responsible for delivering over 330 units / $500M of closings at a project based out of Maui, Hawaii, which had firm pre-construction contracts written prior the US market downturn.

Erika’s sales leadership experience spans multiple countries and industry sectors including the Australia, Japan, UK, Switzerland, France, Mexico, Bahamas, and across North America. She has held roles representing sales, business development, and client services spanning entertainment, communications, technology, and real estate sectors. She has closed business deals totalling over $2.5B during her career outside of the real estate sector.

Erika grew up in a real estate development family in Vancouver, and before joining the real estate sector grew her experience working in sports management, and the technology agency business, holding sales, business development, and client services positions at Microsoft Corporation, Blastradius, Columbus Group, and LANG & Associates. She has worked with NIKE, Procter & Gamble, DirecTV, IBM, Coca Cola, Samsung, and Kodak among other global brands while working in sports marketing and worked with such associations as the PGA, HHL, International Olympic Committee, Canadian Olympic Association, the US Olympic Committee, as well at the 1996 Atlanta Summer Games, 1998 Nagano Winter Games, and 2000 Sydney Sumer Games.