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Honua Kai Resort and Spa

Located on Maui’s famed Ka’anapali Beach, Honua Kai Resort & Spa is the first new whole ownership opportunity on Ka’anapali’s gorgeous stretch of beachfront in close to 30 years. The resort offers a range of amenities including three distinct pool experiences, Dukes Beachfront Restaurant, the Aina Gourmet Market, and more.

Pre-construction sales on the project began in 2005. During the market crash, Erika Alm, then SVP Sales at Playground, developed an executed a closing strategy that resulted in more than $500 million in closings. Subsequently, PowerPlay was hired to take over sales and marketing of remaining developer inventory as well as asset management for the property.

Project Details

  • 628 residences consisting of studio, one, two, and three bedrooms
  • Two condominium towers situated on prime Ka’anapali Beachfront
  • Approximate total project value of over $800 Million USD
  • Amenities include Kids Club, outdoor BBQ areas, access to Ka’anapali’s boardwalk and beachfront, and the iconic Duke’s Maui beachside restaurant

Current Status

Sold out. PowerPlay completed the final sale at Honua Kai in Spring 2016.

PowerPlay took over sales and marketing at Honua Kai in 2012. We completed a target audience refinement and brand positioning before implementing new marketing and sales strategy.  The main objective of the strategy was to sell the remaining developer inventory, which was primarily priced at $2.5M and above.

Our focus on the higher end inventory has resulted in a 13 fold increase in the number of three bedroom sales year on year. As a result, the project is currently 90% sold out and PowerPlay has become the strongest selling brokerage on Maui.

Project Website

Our Impact

81
Increase in Sales Price
2
Final year avg selling price on larger units
67
Increase in Price / SF
1
2015 Maui Real Estate brokerage ranking
40
YoY Sales Revenue Increase
  • Brand Positioning
  • Closing Services
  • Creative Execution
  • Customer-Driven Design
  • Highest/Best-Use Planning
  • Lead Generation
  • Market Assessment
  • Marketing and Sales Strategy
  • Offering Design Research
  • Operations & Lead Management
  • Performance Reporting, Recalibration
  • Project Feasibility Research
  • Recruitment & Training
  • Sales Audit & Team Recalibration
  • Sales Office Set Up
  • Sales Operations
  • Sales/Marketing Audit
  • Target Audience Refinement
  • Team Management