Annisa Crawford

Annisa’s contact information:
acrawford@powerplaydestination.com
1066 West Hastings, Suite 2000
Vancouver, BC, V6E 3X2 Canada
Main: +1 (778) 373-5550
Fax: +1 604-669-3844

Permanent Status

A balanced yogini who possesses a steadfast mind cultivated by a passion for marketing.

What most people would never guess about me?
I played in a steel drum band for 2 years during junior high school. We rocked it traveling and playing throughout the south. And, we were almost in a Coca Cola commercial, losing out to none other than the legend, Michael Jackson.

Basic Information:
Birthday:September 28
Hometown:Rome, GA

Education:
College:University of Tennessee, Knoxville
Major:Marketing, with minor in Business
College:University of Denver
Major:MBA, specializing in Marketing

Interests:
Yoga, yoga, yoga! Hanging with the family, golfing, skiing, cycling, hiking, music, wine, shopping, and my local volunteer work.

Favorite Music:
Johnny Cash, Trevor Hall, Michael Franti and Spearhead, Jack Johnson, Coldplay, Matisyahu, The Killers, Wade Imre Morrisette, REM, Brett Dennen, The Beastie Boys and good hip hop.

Favorite TV Shows:
Top Chef, Project Runway, The Office, 30 Rock, Entourage.

Official Biography:
Annisa has extensive senior experience in Marketing, Strategy, Resort Real Estate Envisioning, Branding and Positioning. Annisa worked as Marketing Director for Intrawest and Regional Director of Marketing for Playground, an Intrawest company for over 14 years.

She was responsible for the strategy development and implementation of aggressive integrated marketing campaigns to drive sales results, managed multiple projects, budgets and teams; directed multiple advertising agencies to drive the creative processes; and helped innovate marketing tools, processes and programs.

Annisa has lead talented marketing teams focused on creating, implementing and executing winning marketing and sales campaigns. She is a proven leader and has set a precedent in the industry of marketing innovation through strategic thinking to bring about creative consumer centric products and innovation marketing strategies to generate sales. Annisa is productive, motivating and energetic, managing multiple projects with demanding deadlines.

Prior to joining Playground, Annisa graduated from the University of Tennessee and then travelled across Europe for three months. After returning to the US, she moved west to Keystone, Colorado. For two years she enjoyed skiing over 100 days a year and waiting tables at a funky restaurant. Then Intrawest came to town and well, the rest is history…

Annisa has been the Marketing Director responsible for project positioning, branding and strategy execution of over $1B of gross sales in single-family and multi-family resort real estate across the Western US, Mexico and Hawaii over the last 14 years. Some of her resorts and projects include: River Run Village, Keystone, CO; Copper Mountain Village, Copper Mountain, CO; Snowmass Base Village, Snowmass, CO; Squaw Valley, Lake Tahoe, CA; Mammoth Mountain, Mammoth Lakes, CA; Lake Las Vegas Resort, Henderson, NV; Suncadia, Roslyn, WA; Chilali Lodge, Sun Valley, ID; Hard Rock Hotel, San Diego, CA; Westin Napa, Napa, CA; Kolea, Kona, HI and So7, Fort Worth, TX.

Annisa’s mantra in life is Be Present Now. Her core values are patience, compassion, kindness, passion and learning.

Memberships, Organizations and Accolades:
University of Tennessee alumni chapter, American Marketing Association, Phoenix Junior League.