Mark Herbert
Mark’s contact information:
mherbert@powerplaydestination.com
1066 West Hastings, Suite 2000
Vancouver, BC, V6E 3X2 Canada
Phone: +1 778-373-5550
Cell: +1 604-910-8009
Fax: +1 604-669-3844
Permanent Status:
Entrepreneurial extremist, deal enthusiast, keen observer of the odd man out
What most people would never guess about me?
I missed out on a $220 million military contract by less than $.23 per unit. I fully understand the expression ‘Second Place is the First Loser’.
Basic Information:
Birthday:January 2
Hometown:Vancouver, BC
Education:
College:British Columbia Institute of Technology
Major:Real Estate Management
High School:Vancouver College
Interests:
American Muscle Cars built between in 1964 and 1970, classic movies, hiking BC’s mountains, making technology work
Favorite TV Shows:
Mad Men, Two and a Half Men, Hockey Night in Canada, Six Million Dollar Man reruns
Official Biography:
Mark has extensive senior management and executive experience in Regional oversight, Business Development, managing multiple sales teams in several resort locations as well as the creation of sales strategy to reignite floundering sales efforts. Known as an energetic team builder Mark has more than 18 years of international experience concluding complex transactions for real estate, foreign brand licensing and government military contracts.
Mark worked as Vice President of Business Development for Playground, an Intrawest company. Mark was responsible for the negotiation of over 18 major resort projects in the United States, Mexico and Costa Rica. This included listing creation and finalization, transition into project mobilization, sales strategy envisioning and sales team handoff for sales execution.
Prior to this Mark worked as Vice President of the South East Business Unit where Mark was responsible for the management and operation of the Southeast business unit for Playground. This included oversight on over 12 projects in the southeast USA including project mobilization, sales strategy and envisioning as well as sales team hiring and training. Led weekly client calls to review all aspects of resort projects including strategy, budgets and reporting of weekly results against plan.
Prior to joining Playground, Mark was President of Sierra Designs, a Global outdoor lifestyle brand. Sierra Designs has a strong 40-year heritage creating innovative tents, sleeping bags and technical apparel selling to more than 1,200 North American specialty retailers and international licensees in Europe, Asia and South America. Mark also led Sierra Designs’ military product efforts resulting in contracts with US Special Forces for Operation Enduring Freedom.
He has worked internationally in Mexico, China, Costa Rica and Canada. His industry experience spans from being a Commercial Real Estate broker, Retail Operations and Global Brand manager.
Mark combines a high level of energy tempered with the realism of today’s markets. Commitment to change oneself or ones organization should not be taken lightly. His core values are passion, energy and commitment to getting people within an organization focused in the right direction.
