About Us
PowerPlay is a team of smart real estate sales and marketing professionals who understand the challenges you face. Among us, you will find a team of seasoned strategists and researchers, sales trainers and top salespeople, art directors and writers, with decades of combined experience. Collectively we bring all of our skills to bear on every project.
Our Senior Team
Stuart Carson
Principal
Stuart has extensive senior executive experience in Sales & Marketing, Strategy, Business Development, Resort Real Estate Envisioning and Master-planning, Operations, Management Consulting and General Management including co-founding two real estate sales and marketing companies.
Stuart is a founding Principal of PowerPlay Destination Properties Inc., which has grown, to become a leading provider of sales and marketing and development services to “storied” real estate developers in mainland USA, Hawaii, Mexico, Costa Rica and Australia with listings in excess of $2bn.
Previous roles include President, Colliers-Playground Asia-Pacific and Senior VP Sales and Marketing Innovation at Playground, an Intrawest Company, where Stuart’s team created the tools, methodologies, processes and training that made Playground the industry-leader in resort real estate sales & marketing.
Prior to that Stuart was VP Marketing for Dixons Stores Group; Europe’s largest electrical retailer, where he developed their embryonic e-commerce infrastructure into a highly profitable and scalable business: Some 20 years later the same core infrastructure still meets the online business needs of 6 brands with over 1,000 stores. Stuart also lead the repositioning of Dixons Stores’, flagship brand.
Stuart has 13 years Board-level consulting experience with Deloittes, Coopers & Lybrand and PwC in the UK, Eastern Europe, Hong Kong, Singapore, Australia, New Zealand and USA. Stuart started his career with sales & marketing, advertising and strategy development roles for Shell UK Oil.
Stuart holds a 1st class Masters degree in Engineering from Cambridge University, UK, graduating top of his year. He combines highly developed analytical skills and innovative thinking with a passion for getting things done. His core values are integrity, movement (i.e. making things happen), passion (in all things), learning and innovation. He is at his happiest and best trouble-shooting complex new problems or delving into the psyche of target buyers.
Mark Herbert
Principal
After years leading global Business Development for Intrawest, Mark Herbert co-founded PowerPlay Destination Properties in 2010 in the wake of the Global Financial Crisis—transforming a period of disruption into an opportunity. Since its inception, PowerPlay has grown into the premier resort sales and marketing firm specializing in branded residential resorts around the world. Now in its 15th year, the company has successfully represented over $6 billion in luxury real estate across California, Hawaii, Texas, Costa Rica, and Mexico—and most recently, in New York’s storied Hudson Valley.
Mark brings a rare combination of entrepreneurial drive and executive-level experience, having guided development teams from vision to launch on some of the world’s most ambitious resort projects. He thrives on working closely with clients early in the development lifecycle to define the right product, articulate the brand story, and develop a sales strategy that speaks directly to the intended market.
Prior to founding PowerPlay, Mark held senior leadership roles with Playground, an Intrawest company, where he served as Vice President of Business Development and Southeast Business Unit Manager. He led negotiations on more than 30 major resort communities across the U.S., Mexico, and Costa Rica—overseeing everything from listing structure and launch strategy to sales team mobilization.
With experience spanning the U.S., Canada, Costa Rica, Mexico, and Australia, Mark has worked alongside some of the most iconic names in hospitality, including One&Only, Ritz-Carlton, Rosewood, Four Seasons, and Andaz.
Dylan Wheeler
Marketing Director
Over the past twenty years, Dylan has worked on real estate projects throughout North America. Dylan brings a technical background to marketing at PowerPlay, with a particular interest in customer relationship management, strategy, analytics, and digital marketing. Dylan loves to get involved at some point in every project at PowerPlay.
Before starting with PowerPlay in 2010, Dylan worked with Intrawest Real Estate and Intrawest Resorts. His real estate career began at Playground, working with the Sales Innovation Team. After a stint as a Business Analyst in IT, he gravitated to marketing, where the wide variety of challenges suits his multi-disciplinary interests.
“PowerPlay provides the opportunity to get involved in different markets, representing the very best properties anywhere in the world. Each destination represents a unique challenge in bringing it to market successfully. That’s what I find so exciting about resort real estate: every world class property is truly unique; no two marketing challenges are truly the same.”
Outside of the industry, Dylan is an avid skier, wide reader, and amateur triathlete. He lives with his family in Vancouver BC.
Denise Edmondson
Partner & Principal Broker
Licensed Broker in Texas & New York
Denise Edmondson is a Partner and Principal Broker at PowerPlay Destination Properties, where she has been a driving presence for more than 17 years. With Broker’s licenses in Texas and New York, she oversees all U.S.-based projects and leads multiple sales and marketing teams, ensuring each community reflects PowerPlay’s commitment to thoughtful design, elevated service, and disciplined execution.
Her experience spans luxury and boutique real estate programs across a range of scales and identities, from internationally known brands to distinctive independent communities. Within the One&Only Hudson Valley project, she works alongside Clinique La Prairie and the Culinary Institute of America, aligning their wellness and culinary expertise with the development’s residential vision. More broadly, Denise applies a measured, detail-oriented leadership style to a portfolio of resort, residential, and mixed-use projects built around lifestyle, service, and thoughtful design.
As Principal Broker for every U.S. project in PowerPlay’s pipeline—including One&Only Private Homes in Hudson Valley—Denise brings a steady, considered leadership style to complex transactions and team dynamics alike. She is known for her clarity, responsiveness, and ability to keep projects progressing with purpose and precision.
Her approach is measured, thoughtful, and grounded in a standard of excellence she holds for both herself and the work she leads.
Ron Cook
VP of Finance
Prior to joining PowerPlay in 2012, Ron was a Senior Project Accountant with Intrawest Resorts where he was responsible for managing all accounting/financial and escrow activities for a large luxury hotel/condo real estate project in Maui, Hawaii. Ron brings over 30+ years of experience in various professional and financial management roles to PowerPlay. Ron holds a Bachelor of Science degree in Business Administration from the University of Nevada-Reno.
Ron has been a resident of Hawaii for over 12 years and currently lives on the island of Oahu where he finds himself most at peace enjoying and exploring the beauty and tranquility of the Hawaiian Islands.
Nancy Holloway
Sales Director, Texas
Nancy Holloway works closely with our principals to lead marketing and sales efforts as a trusted liaison between developers and sales teams. She has been a member of the PowerPlay team for 10 years as a sales director at some of our most successful luxury projects. A real estate professional licensed since 2006, she has amassed nearly a billion dollars in residential sales.
Currently Nancy is the sales director for the Signature Collection at Preston Hollow Village, new construction luxury homes in the highly sought-after Preston Hollow neighborhood of Dallas. She has achieved a 100% increase in sales price since the project’s launch in 2020. Nancy has pre- and post-project development sales experience on product types including residential high-rise buildings, planned communities, townhomes, and condominiums.
Prior to joining PowerPlay, Nancy was a member of a team Sotheby’s International Realty for six years where she was a top producer every year. D Magazine has named her a Top Residential Real Estate Producer.
A success-driven people connector, Nancy developed her passion for customer service at retail icon Neiman Marcus, where she was a member of the exclusive President’s Club. A mother of two, Nancy has traveled the world with Dallas as home base for 40 years. She is an enthusiastic tennis player and lover of the great outdoors.
Julie Quigley
Sales Specialist, Luxury Real Estate
Julie is a seasoned Sales Specialist, serving as a trusted liaison between developers and buyers to foster relationships that lead to successful real estate transactions and happy homeowners.
She joined the Powerplay Team in 2015 as a Sales Specialist at The Shelby Residences in Dallas, Texas. She then spent three years as Sales Director for La Amada Residences in Playa Mujeres, Mexico, before playing a key role in launching The Ritz-Carlton Reserve Residences in Peninsula Papagayo, Costa Rica—a landmark event that generated over $150 million in sales in a single day.
Currently, Julie has relocated to Rockport, Texas, where she is a Sales Specialist for Marea, an exclusive luxury coastal development situated on a secluded cove in the Texas Coastal Bend, featuring 67 premier homesites.
Julie’s passion for homes and architecture began long before her real estate career. Prior to becoming a Licensed Luxury Real Estate Specialist in 2012, she worked with Williams-Sonoma, Inc. as an Interior Design Specialist. Over the course of a decade, she contributed across their brands, played a pivotal role in launching the Williams-Sonoma Home Store in Texas, and earned the prestigious National “Catch the Spirit” Award for exemplary client service, presented by founder Chuck Williams.
Bill Lee
IT Specialist
Bill Lee’s career in the IT industry spans over 20 years. His experiences have ranged from working with advertising agencies managing high value advertisements across Google, Yahoo and other popular search engines, to Chief Technical Officer at an online education Company based in Canada to Owning an IT company meeting over 50 + client’s needs.
When it comes to Real Estate Marketing, Bill has over 450 hours of drone work spanning almost fifty miles of distance, has created, and developed interactive websites including automatic updating maps, selection event programs, video production, and website content based on CRM data.
Bill has worked with developers and custom home builders over the last 10 years by marketing their efforts across social channels to the correct audience and deliver leads to their projects.
Marina Palmerio
Licensed Real Estate Sales Agent
Does your project have a story worth telling?