The La Amada project comprises 205 condominium residences set in a prime marina-front location within Playa Mujeres. Residences have views of the Caribbean Sea, the marina, or the Chacmuchuc Nature Preserve.
PowerPlay Mexico specializes in destinations with an international appeal.
La Amada consists of 205 condominium residences set in a prime marina-front location within Playa Mujeres. Residences have views of the Caribbean Sea, the marina, or the Chacmuchuc Nature Preserve.
La Amada features one to three bedroom homes with luxurious interior finishes. Residences range from 1,700 up to 4,400 square feet for the largest penthouses, which also feature expansive rooftop decks. Some models offer service quarters. Prices range from $300,000 to just over $1,300,000 (USD).
One of Mexico’s premiere private equity firms purchased La Amada in late 2015. In January of 2016, PowerPlay was engaged to make recommendations and to relaunch a sales effort, which we began in the spring of 2017. PowerPlay repositioned the property and completed the project engagement 2020. Today, La Amada is a successful luxury community.
Owners and guests enjoy access to a range of amenities, including the La Amada Beach Club, a gymnasium, tennis and paddle tennis, two rooftop pool decks, and communal areas with infinity swimming pools and tropical gardens. Extensive improvements expanded residential amenities to include a Marketplace Café, Kids Club, new concierge, and other enhancements.
- Creative Execution
- Lead Generation
- Marketing and Sales Strategy
- Marketing Execution
- Recruitment & Training
- 205 residences consisting of 1 to 3 bedroom condominium homes. 138 initially available for sale upon project relaunch.
- Approximate total project value = $100 Million USD.
- Developer offered fully furnished units along with an Airbnb/VRBO friendly rental management program for absentee owners.
Mar Adentro, Los Cabos
PowerPlay was engaged to conduct a market study and feasibility study for a mixed-use luxury resort development in San Jose Del Cabo.
- Feasibility Analysis
- Demand Analysis
- Buyer Profile
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