Montgomery Plaza

Montgomery Plaza is an icon in Fort Worth.  The historic building was once the Montgomery Ward store, which was the largest commercial building in Texas at the time.  The project was restored and converted in 2004 to a luxury condominium and retail development located on Fort Worth’s vibrant 7th Street district across from Trinity Park.  The developer engaged PowerPlay in February, 2011 to conduct the sales and marketing of the residential real estate.

Project Details

  • 141 residences consisting of studio, one, two, and three bedroom condos
  • Approximate total project value = $85 Million USD
  • Residences feature 14′ ceilings and 12″ thick concrete walls offering an unusual level of space and privacy in a condominium.
  • Amenities include a private lobby, residents’ theater, state-of-the-art fitness center, and Fort Worth’s largest rooftop amenity deck with pool, hot tub, fire pits, putting greens, and outdoor kitchen.

Current Status

Sold out.  We sold the final home at Montgomery Plaza early in 2016.  In our first year on the project, we doubled sales velocity and substantially increased sales tours.

 Project Website

Our Impact

YoY Net Sales Revenue Increase
Faster sales pace
YoY avg price increase
sales in first spring with PowerPlay
  • Consumer Research & Buyer Profiling
  • Creative Execution
  • Lead Generation
  • Marketing
  • Marketing and Sales Strategy
  • Marketing Execution
  • Measurement and Recalibration
  • Performance Reporting, Recalibration
  • Recruitment & Training
  • Sales
  • Sales Operations
  • Sales Team Management
  • Sales/Marketing Audit
  • Strategy Development
  • Target Audience Refinement
  • Target Buyer Research
  • Team Management