The W Hollywood Hotel and Residences
The W Hollywood Hotel and Residences is located in Los Angeles at the iconic corner of Hollywood and Vine, with views of the Capital Record Building, Hollywood sign and Hollywood hills.
Sales started in 2006 with the groundbreaking in 2007, but by final completion in 2009 few buyers were able to complete on their purchase. After working with two different sales and marketing brokerages, property owner HEI Hotels & Resorts hired PowerPlay to re-position the project and breath new life into a stalled sales effort.
- 143 residences consisting of studio, one, two, and three bedroom residences
- Approximate total project value = $230 Million USD
- Eight floors of studio, one and two bedroom residences topped with three floors of 2000sf + penthouse residences
- Amenities include a private lobby, valet service, Whatever/Whenever® concierge services, plus LA’s best residential rooftop deck with pool, hot tub, firepits, outdoor kitchen, FIT® fitness center, and pet deck