The Shelby Residences

The Shelby Residences is located in East Dallas’ hip new University Crossing neighborhood, on the original site of automotive icon Caroll Shelby’s garage, just steps from a vibrant array of shops, restaurants, services, and grocery stores and  Mockingbird Station, Dallas’ foremost shopping and entertainment district.

The Shelby Residences offers lock-and-leave living with fast access to downtown Dallas on nearby DART lines.  The Katy Trailhead is just around the corner, for those living an active outdoor life and it will soon be connected to University Crossing by a new pedestrian bridge.

Project Details

Every single home in this storied building is being fully rebuilt, retuned and upgraded to suit a modern, urban lifestyle, with Puccini porcelain wood flooring, quartz countertops, ensuite laundry, and stainless steel appliances.   The 55 residences are available in 9 spacious one and two bedroom floor plans ranging from 752 – 1217 sq. ft. with open concept living and dining areas and walk-in closets.

Amenities include over 1500 sq. ft.  of private outdoor amenity space with a BBQ and fire pit, an Owners’ Lounge and “the Body Shop” – our 24hr fitness facility, complete with a full range of cardio and strength training equipment. Your four-legged friend can run wild in The Barking Lot, our private dog park.

Current Status

Phase 1 and 2 sales are underway with 27 homes currently sold or under contract.   Phase 3 homes will be available for sale summer 2016.

Our Impact

Over 70% sold on phases 1 and 2
less than 1% Discount to list prices on contracts
Avg days from Lead to closed homeowner

Project Website


  • Brand Positioning
  • Creative Execution
  • Lead Generation
  • Marketing and Sales Strategy
  • Marketing Execution
  • Program Management
  • Recruitment & Training
  • Sales
  • Sales Operations
  • Sales Team Management
  • Strategy Development
  • Team Management