Montgomery Plaza
Montgomery Plaza is an icon in Fort Worth. The historic building was once the Montgomery Ward store, which was the largest commercial building in Texas at the time.
Garden District at Southlake
The Garden District is the latest development in the charming city center of Southlake Town Square, a unique 130-acre, open-air town center and mixed-use development in Southlake, Texas, modeled on a traditional American town and built from the ground up by Cooper and Company.
The Residences at Rough Creek Lodge
Set within Rough Creek’s vast playground in the picturesque Central Plains of Texas, The Residences at Rough Creek Lodge is limited collection of 32 new construction private residences.
The Signature Collection at Preston Hollow Village
The Signature Collection is a master planned luxury residential community located within the exclusive Dallas, TX neighborhood of Preston Hollow.
PowerPlay Texas
PowerPlay is a leading innovator in bringing luxury multi-family properties to Texas markets.
The Signature Collection at Preston Hollow Village
The Signature Collection at Preston Hollow Village is a master planned luxury residential community located within the exclusive Dallas, TX neighborhood of Preston Hollow. The project is a collaboration between some of the leading developers, custom home builders and architects in Texas. The residential development is located within walking distance from the boutique shopping, entertainment, and conveniences of Preston Hollow Village.
Each residence is design-focused with an emphasis on luxury urban living.
Our Scope
Project Details
- Developed and designed by Provident Realty Advisors, SHM Architects and Rosewood Custom Homes.
- Luxury residences, including detached Courtyard and Classic homes
- Beautiful private gardens, spacious terraces and landscaped mews by renowned landscape architect Studio Outside.
- Convenient access to shops, services and eateries of Preston Hollow Village.
- Customer centric development approach including choices of floor plans, style palettes, and personalization options.
Current Status
PowerPlay was initially engaged in 2019 to advise on the market positioning and offering details. The initial phase was fully subscribed, with over $62M contracted to presale purchasers. As of Summer 2022 the first of these homeowners are closing on their residences while PowerPlay assists in planning the next phase of the campaign.
The Residences at Rough Creek Lodge
Rough Creek Lodge is a vast outdoor playground in the picturesque Central Plains of Texas. PowerPlay represents the real estate offerings at Rough Creek, including the Residences at Rough Creek Lodge, as well as the Ranchette and Ranch Estate homes.
Along with the Residences, Rough Creek also offers the Ranchettes and Ranch Estate homes, which are to those who are looking for varied real estate options, yet still include all of the benefits of an adventure resort lifestyle that is offered at Rough Creek Lodge.
Our Scope
- Project Branding
- Creative Execution
- Lead Generation
- Marketing and Sales Strategy
- Marketing Execution
- Operations & Lead Management[\one_half]
- Performance Reporting, Recalibration
- Sales Management
- Sales Execution
- Sales Center Fit Out
- Team Management
- Closing Services [\one_half_last]
Project Details
- 2 and 3+ bedroom luxury residences
- Spacious floor plans between roughly 1,600 – 2,300+ SF
- Exclusive access to private owner-only amenities
- Ranch Estate parcels range between 25 – 65 acre lots and start at $1.6M
- Privileged access to select Rough Creek Lodge facilities
Current Status
PowerPlay has been engaged by the developer as the exclusive listing agency to oversee all sales and marketing efforts for the residential component at Rough Creek Lodge.
The Garden District at Southlake Town Square
The Garden District is the latest development in the charming city center of Southlake Town Square, a unique 130-acre, open-air town center and mixed-use development in Southlake, Texas. Modeled on a traditional American town, Southlake Town Square is and built from the ground up by Cooper and Company. The development is located between Dallas and Fort Worth and is just minutes from DFW airport.
Project Details
The Parkview Residences
Southlake’s first boutique luxury condominium building offers a tasteful blend of modern high-quality amenities with traditional charm. The 36 one, two, and three-bedroom residences offer luxurious single-level living with open layouts, high ceilings, and contemporary interior designs.
Parkview residents enjoy access to a private rooftop deck complete with BBQ grilling area, lounge seating, fire pits, and plunge pools.
The Brownstones
These 33 luxury Brownstones and custom homes sites surround the oval park in the heart of The Garden District. The 3- to 5-bedroom, east-coast inspired Brownstones feature stately exterior facades with classic walk-up front porches, terraces, and gabled roofs, dormer windows, generous floor plans, a range of home personalization options and premium appliances and finishes.
Current Status
Sold Out. Sales of the Brownstones are now complete.
Montgomery Plaza
Montgomery Plaza is an icon in Fort Worth. The historic building was once the Montgomery Ward store, which was the largest commercial building in Texas at the time. The project was restored and converted in 2004 to a luxury condominium and retail development located on Fort Worth’s vibrant 7th Street district across from Trinity Park. The developer engaged PowerPlay in February, 2011 to conduct the sales and marketing of the residential real estate.
Project Details
- 141 residences consisting of studio, one, two, and three bedroom condos
- Approximate total project value = $85 Million USD
- Residences feature 14′ ceilings and 12″ thick concrete walls offering an unusual level of space and privacy in a condominium.
- Amenities include a private lobby, residents’ theater, state-of-the-art fitness center, and Fort Worth’s largest rooftop amenity deck with pool, hot tub, fire pits, putting greens, and outdoor kitchen.
Current Status
Sold out. We sold the final home at Montgomery Plaza early in 2016. In our first year on the project, we doubled sales velocity and substantially increased sales tours.
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