Montage Residences Kapalua Bay
Montage Residences Kapalua Bay is a 25-acre oceanfront resort on Maui’s spectacular western shore.
Kohanaiki Residential Club
Kohanaiki is a 450-acre, private residential club community located on the Kona Coast of the Island of Hawai’i.
Honua Kai Resort and Spa
Located on Maui’s famed Ka’anapali Beach, Honua Kai Resort & Spa is the first new whole ownership opportunity on Ka’anapali’s gorgeous stretch of beachfront.
Luana Garden Villas
Luana is the final phase of development for Honua Kai Resort & Spa and an exciting addition to the community in West Maui: a unique collection of 72 contemporary three bedroom residences nestled within one of three intimate enclaves.
PowerPlay Hawaii
PowerPlay is one of the leading resort real estate brokerages in the state having represented properties throughout the islands. To date we have sold over $2 Billion in resort real estate in Hawaii with a primary focus on luxury, branded masterplanned resorts.
Montage Residences Kapalua Bay
Montage Residences Kapalua Bay is a 25-acre oceanfront resort on Maui’s spectacular western shore, situated in the heart of the luxury resort community of Kapalua. Since opening as a Montage property in 2014, Montage Kapalua Bay has risen to become one of the premiere destinations on Maui and the top-rated resort on Trip Advisor.
The property includes a boutique hotel and luxurious residential suites with a range of amenities including five distinct dining venues, a spectacular lagoon-style pool, Kapalua Bay Beach service, and a 30,000 sf full-service spa.
The three and four bedroom residential suites offer exceptional oceanfront living that embraces Island-inspired comfort and relaxation with spacious interiors, chef’s kitchens, and expansive exterior living spaces. The Montage Residences offer the perfect setting for entertaining or spending time with family against the backdrop of magnificent Maui sunsets.
- Closing Services
- Creative Execution
- Lead Generation
- Marketing and Sales Strategy
- Operations & Lead Management
- Performance Reporting, Recalibration
- Recruitment & Training
- Sales Operations
- Team Management
Project Details
- 84 Grand Residences consisting of three and four bedrooms
- Spacious Residences up to 4,000 SF
- Full Montage management, services, and amenity access for owners
- Approximate total project value $140 Million
Current Status
Project Complete. PowerPlay was initially engaged in 2017 as the exclusive listing agent to oversee sales & marketing of the remaining developer residences. Today, the property is fully subscribed.
Kohanaiki
Kohanaiki is a 450-acre, private residential club community located on the Kona Coast of the Island of Hawai’i. The first new master planned development of its kind on Hawai’i Island in over a decade, Kohanaiki represents an evolution of the private club experience, offering a welcoming, relaxed, and comfortable evolution of a luxury real estate community. Kohanaiki features a Rees Jones designed golf course, beach club & restaurant, sports complex, spa, and a spectacular 67,000 SF clubhouse.
Our Scope
Project Details
- Planned 383 custom single family homes, paired homes, and estate lots
- Private club community
- Approximate total project value over $1.3 Billion USD
- Amenities include Rees Jones Golf Course, Beach Club, Sports Complex, Signature Spa, Organic Farm, and a new 67,000 SF clubhouse
Current Status
PowerPlay was hired in January 2016 to manage real estate sales & marketing at Kohanaiki. After a successful repositioning in the market, PowerPlay transitioned the the sale of the remaining homes to an in-house team at the property.
Honua Kai Resort and Spa
Located on Maui’s famed Ka’anapali Beach, Honua Kai Resort & Spa is the first new whole ownership opportunity on Ka’anapali’s gorgeous stretch of beachfront in close to 30 years. The resort offers a range of amenities including three distinct pool experiences, Dukes Beachfront Restaurant, the Aina Gourmet Market, and more.
Pre-construction sales on the project began in 2005. During the market crash, Erika Alm, then SVP Sales at Playground, developed an executed a closing strategy that resulted in more than $500 million in closings. Subsequently, PowerPlay was hired to take over sales and marketing of remaining developer inventory as well as asset management for the property.
- Brand Positioning
- Creative Execution
- Customer-Driven Design
- Highest/Best-Use Planning
- Lead Generation
- Market Assessment
- Marketing and Sales Strategy
- Offering Design Research
- Sales Office Set Up
- Sales Operations
- Sales/Marketing Audit
- Team Management
Project Details
- 628 residences consisting of studio, one, two, and three bedrooms
- Two condominium towers situated on prime Ka’anapali Beachfront
- Approximate total project value of over $800 Million USD
- Amenities include Kids Club, outdoor BBQ areas, access to Ka’anapali’s boardwalk and beachfront, and the iconic Duke’s Maui beachside restaurant
Current Status
Sold out. PowerPlay completed the final sale at Honua Kai in Spring 2016.
PowerPlay took over sales and marketing at Honua Kai in 2012. We completed a target audience refinement and brand positioning before implementing new marketing and sales strategy. The main objective of the strategy was to sell the remaining developer inventory, which was primarily priced at $2.5M and above.
Our focus on the higher end inventory has resulted in a 13 fold increase in the number of three bedroom sales year on year. As a result, the project is currently 90% sold out and PowerPlay has become the strongest selling brokerage on Maui.
Luana Garden Villas
Luana is the final phase of development for Honua Kai Resort & Spa and an exciting addition to the community in West Maui: a unique collection of 72 contemporary three bedroom residences nestled within one of three intimate enclaves. Each enclave — or kauhale — features its own lush tropical theme, with distinct landscaping, a private pool and hot tub, lava rock water features, and comfortable sun loungers.
- Brand Positioning & Creative
- Marketing & Sales Strategy
- Pre-construction Release Strategy
- Inventory Management & Pricing
- Lead Generation
- Sales Brokerage & Team Management
- Performance Reporting, Recalibration
Project Details
- Spacious single level 3 bedroom, 3 bath homes
- Open concept floor plans offering +2,000 sq ft of interior living space
- Sliding window wall opens to +500 sq ft private lanai with outdoor kitchen and lounge
- A fresh take on contemporary Island design
- Fully furnished, with premium appliance package and secure owner storage
- Private amenities plus access to Honua Kai Resort & Spa amenities
- Option to place home in Honua Kai’s rental program when not in use
- Initial pricing was from approximately $1.85M – $2.4M
Current Status
Project Complete. PowerPlay sold and closed the final residence at Luana in the summer of 2021.
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